The latest Navy recruiting ads on television are delightfully authentic. The pitch: imagine you’re a naval officer, a helicopter wants to land on your boat, and the engines have just gone wonky. What would you do?
Only in Australia would we try to entice people into our armed forces by advertising the fact that our ships are particularly prone to breaking down. Perhaps the next navy ad will recruit commanders who have clever ideas to keep the engines on Collins Class submarines down below 200 decibels…..