John Doyle (aka Rampaging Roy Slaven) gave the 10th Andrew Olle Media Lecture on 7 October. Somehow I’d missed seeing any coverage of it, but the transcript generously repays reading. Here’s John getting stuck into commercial radio:
Commercial radio now: AM. Bandwagon talkback, water cooler drivel as talkback thought starters, competitions, finance and weather, quizzes, traffic, more talkback, then an inflammatory lunatic with talkback. FM. Whacky clubs or Crews, old music or a balance of old music with unthreatening new, competitions, requests, racy talkback with swearing and repetition. All programs are substantially written by the daily newspapers. Breakfast and Mornings used to have a deal â€“ Breakfast got the stories on the odd pages and Mornings got the ones on the even pages. The quirky stories are good for the Crews â€“ often they are survey – based stories. Four out of every ten Swedes prefer briefs to boxers. â€˜Come on guys, what do you prefer? Give us a call.â€™ â€˜Gâ€™day Brian, love your show. I wear briefs, mate.â€™ The Crew might ask blokes who freebag to phone in. One of the Crew will have an insight. â€˜I always freebag in my trackiesâ€™. â€˜Youâ€™re wearing your trackies nowâ€™. â€˜Bloody hell!â€™ â€“ much hilarity and that becomes a promo sound bite for the next month.