Advertising mulesings

The latest Australian tourism campaign, "So where the bloody hell are you?" has fallen foul of the British because of the word "bloody", and now the Canadians because of the word "hell". Surely it can’t be long before the New Zealand censors object to the word "ewe".

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3 Responses to Advertising mulesings

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  2. Sacha Blumen says:

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  3. Christine says:

    Apparently Canada (I think it was the voluntary self-regulation part of the TV world, not the govt) now has problems with the line “We’ve poured you a beer”, and a picture of a (half drunk?) beer. Apparently this is inciting people to drink because it is almost an order to drink or face being socially excluded? Or something. Canadian TV stations of course would never show an ad that, say, suggested that drinkers of a certain beer might be demonstrating their Canadian-ness (icity?) by drinking it. Anyway, all lots of fun.

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