Film magnate Jack Valenti’s death last week reminded me of a story that former Trade Minister Peter Cook once told me. During the negotiations on the Uruguay Round of WTO talks in the early-1990s, the US brought in Valenti for the discussions over intellectual property. Peter said he was almost a caricature of American excess.Â Valenti was not only surrounded by a bevy of beautiful women,Â but – he assured me – Valenti’s women were alsoÂ available to spend quality time with trade negotiators. Peter hastened to point out that he did not take up the offer.
Tricks for TRIPS, you might call it.